I am a Beauty and Lifestyle Content Creator and Influencer, with a heavy focus on creating innovative and engaging Youtube videos and Instagram pictures. 

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In 2008 I uploaded my first makeup video to Youtube, and since then my channel has received over 179 million views, and gained around 800,000 subscribers.

 

I create all my videos entirely by myself - from creative inception, to filming, to editing, to all promotional work: I am truly a One Woman Show.

 

In 2015 I entered into an ongoing partnership with Ringier, Switzerland's largest inernational operating media company. In addition to my own sites, I now produce exclusive weekly beauty videos for their online platforms Blick.ch and SIStyle.ch, which places me at the pulse of Switzerland's online beauty and lifestyle content.

On a more personal note, I am Swiss-Canadian (dual citizenship) and live in Switzerland. I studied Political Science and International Development Studies at McGill University in Montreal, Canada. I speak German, English and French, and when I'm not working, I love to travel, cook, and keep fit.